Preparations are underway to celebrate Swarthmore's sesquicentennial year, 2014. Perhaps the most tangible thus far is a new sesquicentennial College logo, inspired by a design that Noah Weinthal '15 created for a contest open to all students last fall.
"The design that Noah submitted caught the eye of our selection team and we were delighted to advance it to our in-house designer, Phil Stern '84," says Maurice Eldridge '61, vice president for college and community relations and chair of the sesquicentennial planning committee. "We think it is a balanced design that will work well as a stand-in for the College logo during the sesquicentennial year."
The selection team considered several elements in determining a successful logo design, including the need for an icon that would function well in a wide range of media and formats, posess broad alumni recognition and appeal, specify the 150-year period, and instill a sense of pride, energy, and celebration. The logo will have a widespread presence on campus next year, including on the College website, banners, and posters, among other items.