10th Annual Lax Conference on Entrepreneurship
to Be Held at Swarthmore March 29
by Anita Pace
The 10th annual Jonathan R. Lax Conference on Entrepreneurship will be held at Swarthmore College on Sunday, Mar. 29, from 11 a.m. to 5:30 p.m. in the Science Center. Richard Teerlink, who led Harley-Davidson's fabled turnaround, fueled in part by his belief that people are the most important resource in any company, will open the conference as the keynote speaker. He is the father of John Teerlink, a Swarthmore alumnus from the Class of 1983.
Teerlink's address, Building a Strong Enterprise: Critical Skills for Successful Entrepreneurs, will be followed by breakout sessions allowing guest alumni speakers to share their own experiences and insights and to engage participants at the conference in identifying and understanding key skills needed by entrepreneurs. For more information about the speakers or to register for the conference, please visit www.swarthmore.edu/lax.
The Lax Conference is supported by a bequest from the late Jonathan Lax '71, a business executive, noted social activist, and founder of the Philadelphia-based market research and consulting company The Marketing Audit. The conference is co-sponsored by the Offices of Alumni Relations and Career Services and is free and open to the public.