For Immediate Release:  March 13, 2006
Contact:  Marsha Nishi Mullan     
610-328-8535 
http://www.swarthmore.edu/news/

Variety Editor Peter Bart to Present Keynote Address at Lax Conference on Entrepreneurship at Swarthmore College

The seventh annual Jonathan R. Lax '71 Conference on Entrepreneurship will be held at Swarthmore College on Sunday, April 2, from 11:45 a.m. to 5:30 p.m. in the Science Center. 

Peter Bart, who graduated from Swarthmore in 1954 and is the editor-in-chief of Variety and Daily Variety, will present the keynote address on "Tuning into the New Digital Media World."  Bart has been a reporter for The New York Times and The Wall Street Journal and has played key roles in developing and supervising such films as "Rosemary's Baby," "True Grit," "The Godfather," "Paper Moon," and "Harold and Maude."  He served as vice president for production at Paramount, senior vice president at MGM, and president of Lorimar Films.  He is the author of several books, including Who Killed Hollywood? and Fade Out.

The keynote address at 11:45 a.m. will be followed by roundtable discussions and panels led by other Swarthmore alumni who have established successful business careers.  For a full schedule of events and detailed information visit www.swarthmore.edu/lax , or call 610-328-8402.

The Lax Conference is supported by a bequest from the late Jonathan Lax '71, a business executive, noted social activist, and founder of the Philadelphia-based market research and consulting company The Marketing Audit.  The conference is co-sponsored by the Offices of Alumni Relations and Career Services and is free and open to the public.

Those interested in attending may register at www.swarthmore.edu/lax or at the door beginning at 11 a.m.  Pre-registration at the Web site is preferred.