For Immediate Release:  March 8, 2007
Contact:  Marsha Nishi Mullan    
610-328-8535     
http://www.swarthmore.edu/news/

8th Annual Lax Conference on Entrepreneurship
to Be Held at Swarthmore March 25

The 8th annual Jonathan R. Lax Conference on Entrepreneurship will be held at Swarthmore College on Sunday, March 25, from 11 a.m. to 5:30 p.m. in the Science Center. Cheung Kwai Kong, a 1986 graduate of Swarthmore and president of the specialty retail division of Easton-Bell Sports, will open the conference with the keynote address on "The Role of Entrepreneurs in Shaping Our World."

His address will be followed by roundtable discussions and panels led by invited Swarthmore alumni who have established successful business careers. Topics of discussion will include "Entrepreneurship and the Global Economy," "Web 2.0: Buzzword or Power Shift," and "Clarix, LLC: A Case Study (of a young, successful pharmaceutical services company)." For more information about the speakers or to register for the conference, please visit www.swarthmore.edu/lax.

The Lax Conference is supported by a bequest from the late Jonathan Lax '71, a business executive, noted social activist, and founder of the Philadelphia-based market research and consulting company The Marketing Audit.  The conference is co-sponsored by the Offices of Alumni Relations and Career Services and is free and open to the public.

-30-