Privacy Concerns

Often when we conduct surveys we are asking our subjects to trust us with information that is personal, ranging from demographic information about themselves to opinions or information about activities that they may not wish others to know. Even a piece of information that appears innocuous could cause someone great distress if it was revealed. We have a great responsibility to protect the identities of respondents and the information they provide. Especially in a small community it may be possible to ascertain a respondent's identity with very little information.

There are federal regulations in place that help us to understand how to protect private information.

Also, when you submit your survey for our local Institutional Review Board approval or exemption, they will discuss any concerns they may have about how you will ensure the privacy of your subjects.

And of course there are also some common sense guidelines.

  • Don't collect names or ID's unless you need them.
  • Collect only the demographic information you need to understand your data.
  • *Keep collected data secure.*
    • Electronic files should be kept on a secure server or on a personal computer that can be electronically locked and physically locked down.
    • Do not transport data on a laptop that could be stolen.
    • Paper files and completed paper surveys should be kept in a locked cabinet.
    • Password-protect your electronic data files, if possible.
    • Do not send data files electronically through email.
  • If you have promised to destroy data after the project is completed, reformat and physically destroy electronic media (diskettes, CD's, DVD's, etc.), and shred paper, including backups.
  • In reporting your data, always use cell sizes large enough to protect the identity of respondents.
  • Make a special review of your report to consider whether any statements or summaries could reveal information about individuals, or small groups.
  • If you will be reporting individual responses to open-ended questions, be sure to delete or modify any information that could reveal the respondent's identity or the identity of someone discussed.

In general, handle the data as though it contains your own personal, private information.