How are "friendly names" created?

All url changes are done in the "URL path settings" area of the page menu.Drupal initially creates a page url using the following pattern where dashes replace spaces between words and all words are lower case:[site- name]/[page-title]

For example, you may have a page under the "Admissions" site e.g. "Apply to Swarthmore". 

The generated url would be but you'd prefer that it be  You can make this change before the first publish by adding the desired path in the "URL alias" field.  Using the example above the URL alias would simply be "apply"