Sailing in Any Wind: Risk and the Entrepreneur

Futurist Peter Schwartz P'12 delivered the keynote address at this year's Lax Conference on Entrepreneurship. His talk focuses on both how to think ahead and what may lie just over the horizon for new businesses. He notes that all businesses face risks that are beyond their control and argues that there are creative ways for the entrepreneur to anticipate and prepare for those uncontrollable risks. He believes that with a bit of discipline and imagination the leaders of a start-up can anticipate whether they will be sailing with the wind or against it.