How I Got from Swarthmore to the Super Bowl

In a discussion with students sponsored by Career Services, Tom Spock '78 talks about the business of sports and his own path into the industry. He is introduced by Kristie Beucler. Tom, founding partner of Scalar Media Partners, is a well-known media and sports industry executive with a strong background in both general and financial management. Tom was executive vice president, new media and enterprises, for the NFL, where he worked for 10 years. As the head of NFL Enterprises, he managed NFL New Media, Sunday Ticket, NFL Films, NFL International, and the NFL's IT group. Among Tom’s many contributions in this role were the creation of the NFL Internet Network and the negotiation of the NFL's groundbreaking five-year marketing and digital rights deal with AOL-Time Warner, CBS Sports, and CBS Sportsline. Previously Tom had served for seven years as the NFL’s first EVP/CFO, working on all business and financial matters affecting the League. Before joining the NFL, Tom spent nine years at NBC in New York in a variety of financial positions. As NBC’s vice president, financial forecasting and analysis, he had responsibility for financial planning and budgeting and major analytical projects. Tom graduated with honors from Swarthmore, majoring in economics with minors in history and art history, and received the Ivy Award at commencement, given to the outstanding man in the graduating class. He also played four years of varsity soccer, including playing in the 1974 NCAA Division III National Championship game. Tom has served on Swarthmore’s Board since 1997, and chairs the Finance Committee. During 2008-09, he also served as chair of Swarthmore’s Presidential Search Committee. Tom received his MBA from Stanford in 1983.