Don't Be Such a Scientist, a Talk by Randy Olson

Randy Olson, marine biologist turned filmmaker, spoke about the need for scientists to be better communicators during a recent visit to the Swarthmore campus. According to Olson, the scientific community's inability to clearly present their arguments to the public often results in too much time being wasted responding to public relations campaigns waged by fringe groups and too little time actually being spent seeking solutions to critical issues facing our planet. He argues his point about communication dynamics in light of the rhetoric surrounding climate issues. This talk will appeal to anyone who has a complex issue and wants the public to be interested.