College Unveils New Logo to Celebrate Its 150th Year

Sesquicentennial logo
This logo will serve as the official College logo in 2014, the College's sesquicentennial year.

Preparations are underway to celebrate Swarthmore's sesquicentennial year, 2014. Perhaps the most tangible thus far is a new sesquicentennial College logo, inspired by a design that Noah Weinthal '15 created for a contest open to all students last fall.

"The design that Noah submitted caught the eye of our selection team and we were delighted to advance it to our in-house designer, Phil Stern '84," says Maurice Eldridge '61, vice president for college and community relations and chair of the sesquicentennial planning committee. "We think it is a balanced design that will work well as a stand-in for the College logo during the sesquicentennial year."

The selection team

considered several elements in determining a successful logo design, including the need for an icon that would function well in a wide range of media and formats, posess broad alumni recognition and appeal, specify the 150-year period, and instill a sense of pride, energy, and celebration. The logo will have a widespread presence on campus next year, including on the College website, banners, and posters, among other items.