Reuben Canada '99 Makes Splash with New Beverage
Reuben Canada '99 Makes
Splash with New Beverage
by Alex Weintraub '11
Reuben Canada '99, an intellectual property attorney in Philadelphia, is finding success in a perhaps unlikely venue. In addition to his patent procurement and litigation work, he is growing a business based on his spicy green tea beverage, Jin-Ja.
Canada first conceived of the idea for Jin-Ja as he searched for a new mixer to go with cocktails. But the beverage, a mixture of cayenne pepper and ginger, along with a blend of green teas and lemon juice, is now a hit on its own. What began last year as an informal business venture with word of mouth-driven sales can now be found in several restaurants in one of the city's main cultural and business districts.
Canada, who graduated from Swarthmore with a B.S. in electrical engineering, considers the rigor of the College's engineering program to have been "invaluable" for his current legal and retail. "It was a great education and continues to serve me well," he says. He encourages any Swattie thinking about entering into business to put "as much energy into your product as possible."