Barton, Bruce, 1886-1967., The man nobody knows: a discovery of the real Jesus (Indianapolis, Bobbs-Merrill, [c1925][S McCabe BT304 .B25

Creel, George, 1876-1953, How we advertised America; the first telling of the amazing story of the Committee on the public information that carried the gospel of Americanism to every corner of the globe (New York and London, Harper & brothers, [1920]( S McCabe D632 .C9

Hollingworth, Harry Levi, 1880-1956., Advertising and selling: principles of appeal and response (New York and London : D. Appleton and company, 1920) [> H Magill HF5821 .H74

Scott, Walter Dill, The psychology of advertising , completely revised by D. T.Howard ..(New York : Dodd, Mead and company, 1931.) [ S McCabe HF5822 .S43

Scott, Walter Dill, The theory of advertising: a simple exposition of the principles of psychology in their relation to successful advertising (Boston : Small, Maynard & Company, 1907.) [S McCabe HF5821 .S43


Advertising age, How it was in advertising : 1776-1976 (Chicago : Crain Books [1976]] [> B Canaday HF5813.U6 A7 [periodical itself not on Tripod]
Fortune. 1 > S McCabePerDsp LIB. HAS: 1-72 1930-65 Bd. 73- on film.Issues retained until film rec'd LIB. HAS: 73- 1966-

Printer's Ink [not in Tripod]



Ewen, Stuart, Captains of consciousness : advertising and the social roots of the consumer culture (New York : McGraw-Hill, c1976)[S McCabe HF5813.U6 E94]

Ewen, Stuart, Channels of desire : mass images and the shaping of American consciousness (New York : McGraw-Hill, 1982) viii, 312 p. [Bryn Mawr] Canaday HF5813.U6 E95 1982

Fox, Stephen, The Mirror Makers: A History of American Advertising and Its Creators (New York, 1984), [Hf5813.U6F66]

Hornung, Clarence Pearson, 200 years of American graphic art : a retrospective survey of the printing arts and advertising since the colonial period (New York : G. Braziller, c1976)[ H MGL Art Z208 .H67 1976]
Hower, Ralph Merle, 1903-, The history of an advertising agency: N. W. Ayer & Son at work, 1869-1949 [by] Ralph M. Hower.(Cambridge, Mass., Harvard Univ. Press, 1939.) [> H Magill HF6181.A8 H8

Lears, T. Jackson, "From Salvation to Self-Realization," in The Culture of consumption : critical essays in American history,1880-1980 / edited by Richard Wightman Fox and T.J. Jackson Lears.(New York : Pantheon Books, c1983)

Marchand, Roland, Advertising the American dream : making way for modernity, 1920-1940 (Berkeley : University of California Press, c1985 [S McCabe HF5813.U6 M26 1985

Norris, James D. Advertising and the Transformation of American Society 1865-1920 (Greenwood Press: New York, 1990) [HF.5813.U6.N67.1990]

Packard, Vance Oakley, The hidden persuaders (New York : D. McKay Co. [S McCabe HF5822 .P3]
Pope, Daniel, The making of modern advertising (New York : Basic Books, c1983 [McCabe HF5821 .P64 1983 ]

Presbrey, Frank, 1855-1936., The history and development of advertising. With more than three hundred and fifty illustrations. (Garden City, N. Y., Doubleday, 1929) [> S McCabe HF5811 .P7

Schudson, Michael, Advertising, the uneasy persuasion : its dubious impact on American society (New York : Basic Books, c1984) McCabe TreasR Swarth LD5199 1969 .S35 A38 1984] [mostly contemproary critique, buttsee ch. 5 "Historical Roots,:" and analysis of Sister Carrie].

Wicke, Jennifer, Advertising fictions : literature, advertisement & social reading (New York : Columbia University Press, 1988)[H Magill PR409.A38 W53 1988]

Williams, Raymond, "Advertising the Magic System," in Problems in materialism and culture : selected essays / RaymondWilliams.(London : NLB, c1980) [B CanadayHM101 .W54 1980; H Magill HM101.W46 P7]

Williamson, Judith, Decoding advertisements : ideology and meaning in advertising (London : Boyars : Distributed by Calder and Boyars, 1978.)1 > H MagillHF5821 .W54 1978


Ributto, Leo B. , "Jesus Christ as Business Statesman," American Quarterly, 33 (1981).

For a Website on the Growth of Advertising see: Duke University's Rare Book, Manuscript, and Special Collection "Emergence of Advertising in America: 1850 - 1920" (EAA).

EAA is an online image database of over 9,000 advertising items andpublications and is a collaboration of the John W. Hartman Center for Sales, Advertising & Marketing History and the Digital Scriptorium.. This image database was a 1998 Library of Congress/Ameritech National Digital Library Competition winner.



Written by Robert Bannister, Swarthmore College (emeritus). Please send suggestions/corrections to