Barry Schwartz

Select Recent Publications


The Battle for Human Nature: Science, Morality and Modern Life. New York: W. W. Norton.

Allocation of a complex, sequential operant on multiple and concurrent schedules of reinforcement. Journal of the Experimental Analysis of Behavior, 45, 321-335.

Response stereotypy without automaticity: Not quite involuntary attention in the pigeon. Learning and Motivation, 17, 347-365.

Behaviorism, intentionality, and sociohistorical structure. Behaviorism, 14, 193-210. (With H. Lacey).

The insurance crisis is a moral crisis. Philadelphia Inquirer, April 26, 1986, p.9A.

Why not a tax system for taxes only? Philadelphia Inquirer, August 28, 1986, p.23A.


The explanatory power of radical behaviorism. In S. Modgil & C. Modgil (Eds.), B. F. Skinner: Consensus and Controversy (pp.165-176). London: Falmer Press. (With H. Lacey).

On the applicability of applicability. In S. Modgil & C. Modgil (Eds.), B.F. Skinner: Consensus and Controversy (pp.178-180). London: Falmer Press. (With H. Lacey).


What applied studies of human operant conditioning tell us about humans and about conditioning. In G. Davie (Ed.), Conditioning in Humans (pp.27-42). New York: Wiley. (With H. Lacey).

Capitalism and democracy. Tikkun, 2, 66-71.

The experimental synthesis of behavior: Reinforcement, behavioral stereotypy, and problem solving. In G.H. Bower (Ed.), The Psychology of Learning and Motivation (Vol. 22) (pp.93-138).. New York: Academic Press.

Some disutilities of utility. Journal of Thought, 23, 132-147.

For better politicians, lower their salaries. Philadelphia Inquirer, December 24, 1988. p. 9a.


Psychology of Learning and Behavior (3rd Ed). New York: W.W. Norton.


The creation and destruction of value. American Psychologist, 45, 7-15.

King Midas in America: Science, morality, and modern life. In C. Walton (Ed.), Enriching Business Ethics (pp.187-212). New York: Plenum.


Psychology of Learning and Memory. New York: W.W. Norton. (With D. Reisberg).


Attending to continuity and organizational goals. In S. Srivastva & R.E. Fry (Eds.), Executive and Organizational Continuity: Managing the Paradoxes of Stability and Change (pp.101-131). New York: Jossey-Bass.


On the creation and destruction of value. In M. Hechter, L. Nadel, & R.E. Michod (Eds), The Origin of Values (pp.153-186). Hawthorne, N.Y.: Aldine de Gruyter.

Empathy, altruism and civic responsibility: The importance of multicultural education. In B. Schwartz (Ed.), Educating for Civic Responsibility in a Multicultural World. The Swarthmore Papers, 1, 61-70. Swarthmore, Pennsylvania: Swarthmore College.

Why altruism is impossible...and ubiquitous. Social Service Review, 67, 314-343.


The Costs of Living: How Market Freedom Erodes the Best Things in Life. New York: Norton.

The meaning of health and the health of meaning. Tikkun, 9 (No. 6), 19-22,88.

On morals and markets. Criminal Justice Ethics, 13, 61-69.


The Psychology of Learning and Behavior (4th Edition). New York: W.W. Norton (With S. Robbins).

Forming a new congregation: The uneasy tension between freedom and community. The Reconstructionist, 60, Spring, 48-56.

The Origin and Nature of Preferences and Values. Unpublished manuscript. (With C.R. McCauley and P. Rozin)


Tolerance: Should we approve of it, put up with it, or tolerate it? Academe, 82 (3), 24-28.

The formation and transformation of values. W. O'Donohue & R.F. Kitchener (Eds.) The Philosophy of Psychology (pp.321-340). London: Sage. (With H. Lacey).


Psychology, "idea technology," and ideology. Psychological Science, 8, 21-27.

Jobs, careers, and callings: People's relations to their work. Journal of Research in Personality, 31, 21-33. (With A. Wrzesniewski, C. McCauley, & P. Rozin.)


Is "good enough" good enough for Swarthmore? Swarthmore College Alumni Bulletin, September, pp.16-17.

Domain specificity of fairness judgments in economic transactions. Journal of Economic Psychology, 18, 579-604. (With D. Seligman).


Censure, but please no fine. The Swarthmorean, January 22, p.5.

Capitalism, the market, the "underclass," and the future. Society, 37, 33-42.


Self-determination: The tyranny of freedom. American Psychologist, 55, 79-88.
View: self-determination.pdf

From helplessness to hope: The seminal career of Martin Seligman. In J. Gillham (Ed.). The Science of Optimism and Hope (pp. 11-37). Radnor, PA: Templeton Foundation Press. (with Steven F. Maier and Christopher Peterson.)
View: helpnessness.pdf

Pitfalls on the road to a positive psychology of hope. In J. Gillham (Ed.). The Science of Optimism and Hope (pp.399-412). Radnor, PA: Templeton Foundation Press.
View: pitfalls.pdf

The Costs of Living: How Market Freedom Erodes the Best Things in Life. Philadelphia: Xlibris. [Republication of 1994 book].


Who gets the gift of admission to a selective college? The Swarthmorean, February 2 2001, p. 5.

Freedom and tyranny: Descriptions and prescriptions. American Psychologist, 56, 80-81.


Psychology of Learning and Behavior (5th Edition). (With Edward Wasserman and Steven Robbins)

Maximizing versus satisficing: Happiness is a matter of choice. Journal of Personality and Social Psychology, 83 (5), 1178–1197.
View: maximizing.pdf


Choice overload burdens daily life. USA Today, January 5, 2004, 13A.

The tyranny of choice. Chronicle of Higher Education, January 23, 2004, B6-B8.

A nation of second guesses. New York Times, January 22, 2004, A27.

The tyranny of choice. Scientific American, April, 2004, 71-75.
View: The tyranny of choice .pdf

Competing for welfare: The idea that choice will enhance the NHS is a myth. The Guardian, June 23.

Doing better but feeling worse: The paradox of choice. In P. A. Linley, & S. Joseph (Eds.), Positive Psychology in Practice. Hoboken, N.J.: John Wiley and Sons, pp. 86-104. (With Andrew Ward).


Choose and lose. New York Times, January 5, Op-ed page.

Top colleges should select randomly from a pool of ‘good enough.’ Chronicle of Higher Education, February 25, 2005, B20-B25. September 9. []
View: Top Colleges should .pdf

Explaining away responsibility: Effects of scientific explanation on perceived culpability. Behavior and Ethics, 15, 139-158. (With John Monterosso and Edward B. Royzman).
View: Explaing away responsibility.pdf


Doing Better but Feeling Worse: Looking for the "Best" Job Undermines Satisfaction. Psychological Science, 17(2), 143-150.
View: Doing Better.pdf

Is freedom just another word for many things to buy? New York Times Magazine, February 26, 2006. (With Hazel Rose Markus and Alana Conner Snibbe).
View: Is freedom just another word .pdf

In Press

Practical wisdom: Aristotle meets positive psychology. Journal of Happiness Studies. (With Kenneth Sharpe).
View: Practical Wisdom.pdf

Can there ever be too many flowers blooming? In W. Ivey and S.J. Tepper (Eds.), Engaging Art: The Next Great Transformation of America’s Cultural Life. New York: Routledge.
View: Can there ever be too many flowers blooming.pdf



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